How to write qualitative research findings?

Qualitative research findings refer to the results and insights derived from qualitative research, which is a type of research focused on exploring and understanding the meaning, experiences and perspectives of participants. Unlike quantitative research, which seeks to quantify variables and often involves statistical analysis, qualitative research is concerned with gathering non-numerical data, such as words, observations and images.

Key characteristics of qualitative research findings

  • Thematic organisation: Findings are typically organised around themes, categories or patterns that emerge from the data. These themes represent key ideas or concepts that are important to the participants and relevant to the research questions.
  • Descriptive and interpretive: The findings are often descriptive, providing rich, detailed accounts of participants’ experiences or perspectives. Researchers interpret the data to provide deeper insights into the meaning behind the participants’ words and actions.
  • Use of participants’ voices: Qualitative findings frequently include direct quotes from participants. These quotes illustrate the themes and provide authentic examples of the experiences or viewpoints being discussed.
  • Contextual understanding: Findings are often situated within the broader context in which the data was collected. This might involve discussing the cultural, social or personal background of the participants to enhance the understanding of the findings.
  • Non-generalisable: Unlike quantitative findings, which aim to be generalisable to a larger population, qualitative findings are usually specific to the study’s participants and context. The focus is on depth rather than breadth.
  • Exploratory and insightful: Qualitative research findings are often exploratory, revealing new insights, concepts or theories. They might help explain complex phenomena or generate new hypotheses for future research.
  • Narrative presentation: A narrative format presents the findings, telling the story of the research and the participants. This narrative helps to convey the richness of the data and the significance of the findings.

Examples of qualitative research findings

  • Theme identification: ‘Many participants described a sense of isolation when using remote working tools, highlighting the importance of in-person collaboration for team cohesion.’
  • Descriptive insights: ‘Participants in the study consistently mentioned that they felt ‘overwhelmed’ by the amount of information available online, leading to feelings of anxiety and decision fatigue.’
  • Contextual examples: ‘In the context of rural healthcare, patients reported that the lack of local facilities and long travel distances significantly impacted their ability to receive timely treatment.’

How to write qualitative research findings?

Writing qualitative research findings involves presenting data in a clear, organised and insightful manner. Here is a concise guide:

1. Structure your findings

  • Introduction: Briefly introduce the research context, objectives and methods.
  • Themes: Organise findings around key themes or categories that emerged from your analysis.
  • Sub-themes: If necessary, break down each theme into sub-themes to provide more detailed insights.

2. Describe the findings

  • Use participants’ voices: Include quotes from participants to illustrate key points. Ensure the quotes are relevant and support the theme.
  • Narrative style: Write in a narrative style that tells the story of your findings, helping the reader understand the participants’ experiences and perspectives.
  • Balance description and analysis: Clearly describe the data but also interpret its significance. Explain how the findings relate to the research questions and literature.

3. Ensure clarity and coherence

  • Logical flow: Ensure that the findings flow logically from one theme to another, maintaining a coherent narrative.
  • Use simple language: Avoid jargon and complex language to make the findings accessible to a broad audience.

4. Discuss implications

  • Relate to research questions: Link the findings back to the original research questions.
  • Theoretical implications: Discuss how the findings contribute to existing theories or frameworks.
  • Practical implications: Consider the practical implications of your findings, particularly for policy or practice.

5. Consider the use of visuals

  • Tables and diagrams: Use tables or diagrams to summarise themes or patterns, but avoid overloading the reader with too much visual data.

6. Address limitations

  • Acknowledge constraints: Discuss any limitations in your findings, such as sample size or potential biases, to provide context.

7. Write a conclusion

  • Summarise key findings: End with a brief summary of the most important findings and their significance.

What is the difference between qualitative and quantitative research findings?

The differences between qualitative and quantitative research findings originate in the nature of the data and the way results are presented. Here is a comparison:

Nature of data

  • Qualitative findings
    • Descriptive and exploratory: Focus on understanding concepts, experiences and meanings.
    • Textual data: Derived from interviews, focus groups, observations or open-ended survey responses.
    • Non-numerical: Findings are presented in words, often through themes or narratives.
  • Quantitative findings
    • Numerical and statistical: Focus on measuring variables and testing hypotheses.
    • Numerical data: Derived from surveys, experiments or existing datasets with closed-ended questions.
    • Statistical analysis: Findings are presented through numbers, percentages and statistical tests.

Presentation of findings

  • Qualitative findings
    • Thematic analysis: Organised around themes or categories that emerge from the data.
    • Use of quotes: Participant quotes support and illustrate themes.
    • Narrative style: Often presented as a narrative, explaining the context and interpretation of findings.
  • Quantitative findings
    • Statistical summary: Presented in terms of averages, percentages and other statistical measures.
    • Graphs and tables: Data is often summarised through charts, graphs or tables.
    • Objective reporting: Focuses on reporting the numbers and statistical significance, often with less emphasis on narrative.

Purpose and approach

  • Qualitative findings
    • Exploratory: Aims to understand the ‘why’ and ‘how’ of phenomena.
    • Contextual and interpretive: Findings provide depth and context, often leading to new insights and theories.
  • Quantitative findings
    • Confirmatory: Aims to quantify relationships, differences or effects.
    • Generalisation: Findings often generalise results to a larger population based on statistical significance.

Role of the researcher

  • Qualitative findings
    • Subjective interpretation: The researcher’s role is interpretive, as they analyse the data to identify themes and patterns.
  • Quantitative findings
    • Objective analysis: The researcher aims to minimise bias, focusing on objective measurements and statistical analysis.

Flexibility in presentation

  • Qualitative findings: Typically more flexible, with the structure depending on the nature of the themes and the narrative developed by the researcher.
  • Quantitative findings: More rigid, often following a standard format for reporting statistical results.

Resources

Here are some resources that can be helpful for writing qualitative research findings:

Books and articles

Online resources and tutorials

How can editing services prepare qualitative research findings for publication?

Editing services can play a crucial role in preparing qualitative research findings for publication, particularly through copyediting and proofreading. Here is how each service contributes:

Copyediting

Copyediting involves a detailed review of the manuscript to improve clarity, coherence, consistency and readability. For qualitative research findings, copyediting focuses on:

  • Clarity of expression: Qualitative research often involves complex ideas, themes and narratives. Copyediting ensures that these ideas are clearly expressed, making the findings accessible to a wider audience, including those unfamiliar with the research context.
  • Logical flow and structure: The copyeditor checks the organisation of the manuscript, ensuring that the findings are presented in a logical and coherent order. This includes ensuring smooth transitions between themes, sub-themes and sections, making the narrative easy to follow.
  • Consistency in terminology and style: In qualitative research, consistency is key, especially in how themes, categories and participant quotes are presented. The copyeditor ensures that terminology is used consistently throughout the manuscript and that the style aligns with the journal’s requirements.
  • Accuracy of citations and references: Copyediting also involves checking the accuracy of citations and references, ensuring that they are formatted correctly according to the required style guide (e.g. APA, MLA, Chicago).
  • Tone and voice: Qualitative research often involves a narrative tone that needs to be maintained consistently. The copyeditor ensures that the tone and voice remain appropriate and consistent throughout the manuscript.

Proofreading

Proofreading is the final step in the editing process, focusing on correcting surface errors such as typos, grammatical mistakes and formatting issues. For qualitative research findings, proofreading ensures:

  • Error-free text: Proofreading catches and corrects typographical errors, spelling mistakes and grammatical issues that might have been missed during copyediting.
  • Correct punctuation: Accurate punctuation is crucial in qualitative research, particularly when dealing with direct quotes from participants. Proofreading ensures correctness of punctuation, preserving the meaning and flow of the text.
  • Consistent formatting: Proofreading checks that the manuscript adheres to the required formatting guidelines of the target journal or publisher, including font size, margins, heading styles and the presentation of tables and figures.
  • Final polish: Proofreading provides the final polish to the manuscript, ensuring it is free from distractions that could detract from the credibility and professionalism of the research.

Overall benefits of editing services

  • Enhanced readability and impact: By ensuring clarity, coherence and consistency, editing services help make qualitative research findings more readable and impactful, increasing the chances of acceptance by academic journals.
  • Professional presentation: A well-edited manuscript demonstrates professionalism and attention to detail, which are crucial in academic publishing.
  • Compliance with journal requirements: Editing services ensure that the manuscript meets the specific style and formatting requirements of the target journal, reducing the likelihood of rejection due to technical issues.
  • Saving time and effort: Engaging professional editors allows researchers to focus on their research while the editors handle the intricate details of preparing the manuscript for publication.

Key takeaways

Preparing qualitative research findings for publication requires careful attention to clarity, organisation, and the effective presentation of themes and narratives. Qualitative research is distinctive in its focus on exploring the meanings, experiences and perspectives of participants and its findings are often descriptive, thematic and interpretive.

To write qualitative research findings effectively, you should structure the presentation around key themes, use participants’ voices to illustrate these themes and maintain a clear, coherent narrative that balances description with analysis. Additionally, understanding the differences between qualitative and quantitative research findings is crucial, as qualitative findings are more exploratory, context-specific and narrative-driven.

If you are an academic author looking to publish your work and need editing or indexing services, contact me. I am an experienced editor, and I offer a free sample edit and an early bird discount.

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Magda

I am an experienced editor and indexer with a PhD in literary history. I index and edit non-fiction, academic and business texts. I am an Intermediate Member of the Chartered Institute of Editing and Proofreading, a student member of the Society of Indexers and a vetted partner of the Alliance of Independent Authors.